Consumption

The worldwide disappearance of tomato products, the best estimate of global consumption, was estimated at between 37 and 38 million tonnes in 2020/21, close to the level of production that year.

Consumption

Global consumption growing slowly

WPTC in cooperation with Tomato News attempts to evaluate the global consumption of tomato products by analysing production, trade and stocks when they are available. 

The last anaylysis carried out in 2022 indicates that overall consumption of tomato products has, on the whole, increased reasonably in recent years, although actual year-to-year variations are most likely less pronounced at the global and regional levels than shown by the calculated results of the study . 

Ultimately, the quantities consumed in 2020/2021 amounted to around 37 million tonnes of ‘raw material equivalent’, a minimal variation compared to the previous marketing year, but a significant increase (+10%) compared to the ‘pre-Covid’ period.

Over the past decade, the level of global consumption has increased from around 30 million tonnes of raw material equivalent in 2010/2011 to 37 million tonnes in 2020/2021, at an average annual rate (CAGR) of around 2%.

Large difference between regions​

North America remains the main consumption region on a global scale (8 million tonnes of raw material equivalent), ahead of the Western European Union (5.9 million tonnes), in a ranking that once again confirms the emergence of regions such as the Middle East (3.9 million tonnes) and Eurasia (3.3 million tonnes), as well as their increasingly important place in the global landscape. 

The other regions together account for less than half (44%) of estimated global consumption.

Largely a trait of nations with a high standard of living, the highest overall consumption levels of tomato products
are found in Europe, North America and Australia-New Zealand, but also in the Middle East and Mediterranean Africa, while very low consumption levels are found in Asia.

This confirms the importance of the role played by tomato products in the traditional eating habits of a wide variety of countries. In others, consumption is often increasing with the development of « western style » diets and the arrival of fast food outlets.

Initiatives to increase consumption of tomato products

Initiatives are undertaken by various organisations, independant from WPTC but collaborating with it, to increase the consumption of tomato products, notably by highlighting their health benefits. 

logo The Tomato Foundation

The Tomato Foundation brings together an international, global team of experts from research institutes, universities, applied science and food technology companies, seed companies, plant breeders, educational publishers and multiple sectors of the food industry.

logo Tomato Wellness

The Tomato Products Wellness Council, created in 2006, is, made up of growers, processors and brand representatives, mainly in North America, formed to take a unified approach to conduct research, grow awareness, build demand responsibly and increase consumption of tomato products.

Tomato News

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