Consumption
The worldwide disappearance of tomato products, the best estimate of global consumption, was estimated at between 37 and 39 million tonnes in 2022/23.
Global consumption growing slowly
WPTC, in cooperation with Tomato News, regularly attempts to evaluate the global consumption of tomato products by analysing production, trade and stocks when they are available.
The last analysis carried out in 2024 indicates that overall consumption of tomato products has, on the whole, increased reasonably in recent years, although actual year-to-year variations are most likely less pronounced at the global and regional levels than shown by the calculated results of the study.
Ultimately, the quantities consumed in 2022/2023 amounted to around 37 to 39 million tonnes of ‘raw material equivalent’, a minimal variation compared to the previous marketing year.
The full article is available on the Tomato News website HERE
In 2023 Tomato News commissioned Euromonitor International to collect and interpret data on the consumption of tomato products at regional and global levels. This compilation of data and information has led to a report summarizing the performance, outlook and key trends/drivers for the worldwide processed tomato industry.
The full report is available to free of charge here
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Initiatives to increase consumption of tomato products
Initiatives are undertaken by various organisations, independant from WPTC but collaborating with it, to increase the consumption of tomato products, notably by highlighting their health benefits.
The Tomato Foundation brings together an international, global team of experts from research institutes, universities, applied science and food technology companies, seed companies, plant breeders, educational publishers and multiple sectors of the food industry.
The Tomato Products Wellness Council, created in 2006, is, made up of growers, processors and brand representatives, mainly in North America, formed to take a unified approach to conduct research, grow awareness, build demand responsibly and increase consumption of tomato products.
